Saturday, July 21, 2007

Fiber Optics and Amateur Access

An elderly woman in Sweden got a 40Gb/s fiber optic pipe installed to her home, recently. She hardly uses the web but can now download a feature length film in 2 seconds. I was lamenting the death of satellite and cable TV when we all have fiber to the house with those kinds of bandwidths over lunch today. It came up because my neighbor dropped by for a drink the other night and ended up staying until 1 AM, sucking down my gin and complaining about the 9th Circuit Court of Appeals. He called home at some point and apparently interrupted his wife's enjoyment of The Closer while also missing dinner.

It was the fact that she missed her TV show that struck me. I don't have that problem. I didn't watch much TV beyond the news, Frontline or some random late-night sitcom until recently when we upgraded everything. Now I have a DVR and actually watch some programs (including The Closer) but only because I can comfortably time-shift and pause TV as I see fit, and all in HD where available.

But what happens with full on-demand TV? The satellites will not be de-orbited for some time as they will continue to serve remote areas, but eventually they will go away. Even the notion of networks and channels would dry up over time. Channels are a delivery mechanism for content that are only useful as branding labels in an on-demand universe. Studios can equally well disintermediate their content and swing deals directly with advertising clearinghouses. This is already happening somewhat in the online video space, but the bandwidth and quality issues remain a stumbling block until that fiber optic pipe arrives.

Now, suddenly, without the channels to filter content choices down to a few hundred options (sheepishly, I have a few hundred channels; George Chadwick's Aphrodite is playing via SIRIUS Symphony Hall through Dish Network right now, blurring the lines between mediums) we will instead start using other mechanisms to make content choices. There will be individual critic lists, popularity recommendation engines and, most importantly, content cross-advertising to try to attract eyeballs. The amateur will mix with the pro as technological and artistic means for producing amazing content becomes increasingly inexpensive.

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